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waze carpool
2021 - 2022
Waze Carpool: rider designated app and the driver side in the main Waze app.
App features
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Search for a ride (rider)
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See and accept a ride request (driver)
Collaborating with -
The product team 👩💻👨💻 ... 8 ppl
UX researcher 👩🔬
Mobile developers 👨💻
Tools
Figma
Figma prototyping
Product shift from scheduling to real time rides
Initially, way back in 2015, Carpool was based on a scheduling service where people could offer and sing up for rides in advance. When I joined the team they were in the midst of updating the product to offer an immediate real time ride search experience.
This experience would be more suitable to people's needs and would align with their expectations.
Rider old experience (scheduling)
Rider new experience
(Ride now)
Driver old experience (scheduling)
Driver new experience
(Ride now)
Aligning the mental model
Carpool had a unique mental model (ask commuters for a ride) as apposed to cab hailing apps (book a ride with professional drivers).
This created a gap in user's expectations: people expected the find a ride immediately and to be picked up from their current location and dropped of at their destination.
Carpool takes longer to find a ride and you have walk a bit, but it's costs significantly less.
We were looking for ways to communicate this unique mental model to align users expectations.
Communicating the Carpool trade of: wait to find a ride, but pay much less.
Communicating how the search works and how long the search is going to take
Showing drivers a ride offer
To show the driver the ride offer, we took into account: what would be the best moment to surface it, how prominent it should be, which details to focus on, and what to show on the map.
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