Product comparison service aimed to encourage users in making a decision and complete purchasing.
Users search for any type of product from a dynamic catalog and see a list of the top rated results.
Data-driven design: I designed many UX & UI variations based on AB testing to optimize conversion.
Mobile homepage, list page, product page
An example of the results page
Product ranking details:
we ran multiple A-B tests to find the most effective way to display the ranking details
SEO & Buying guides
Content was crucial for SEO and the product included buying guides.
To be able to scale video guides for hundreds of thousands of products, I used an automatic video generator service (dataclay.com) and designed video templates.
(above: the video animated opening titles design)