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2017-2018 / Case studies, designed independently. 



Case study for an iPad app that keeps track of house plants' health.
The app communicates with a sensor in the plant that measures humidity and light.

A sensor in the plants communicates to the iPad:

  • The health of the plant (0–100%)

  • If it is getting the right amount of sunlight

  • If it is getting the right amount of water

The app allows to:
  • Quickly assess the state of all plants

  • Know if any of your plants need help

  • Add a new plant and sensor

Single Plant Main Page 
Displayes additional information and instructions about light and water levels

Add a plant flow


When a new sensor is activated,

it is detected by the app and an alert is displayed at the top of the screen


Take a picture of the plant


Find the plant type

The plant type is identified by the image taken


Give the plant a name

Feature: find better light for your plant using the iPad compass and location 

The optimal spot is matched to the plant type and is found based on the location and the iPad compass: 

The camera turns on, directions to the best spot appear augmented on the image 


Case Study for a personal assistant concierge mobile app for a chain of hotels. 

Concept and design for a concierge app that recognizes pains and translates them into solutions in the form of services from the hotel. The services are offered to guests at the right time and place

hotelz chat.png
Hotelz icon.png


Guests of the hotel are invited to download the app when they complete the booking.​​

Introduction: First-time flow

Jasper, the concierge will introduce itself  and what he can do to serve the guest

Services find the guest at the right time

and place

Example: on the way to the hotel from the airport a comforting breakfast is suggested to be waiting in the room upon arrival.

Chatting with Jasper: special requests in open text

UX mocks of the first-time flow

- Complete booking

- An invitation to download the app

- App store

- Jasper introducing himself

The hotel as a marketplace

Based on the guest data, the app will allow local businesses to offer their services to guests. For example, guests traveling with children will be offered babysitting services.

These services will be offered at the optimal timing, alongside the hotel services.

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